Advertising holding company WPP has announced a new partnership with Roblox, the online gaming platform that in recent years has become a major destination for brands looking to connect with a younger ...

Roblox CEO defended new AI facial age scans, calling the platform’s predator problem “an opportunity” while addressing safety ...

Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with ...

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into ...

With young generations turning to new methods of entertainment consumption, how can the NFL capture the attention of the next generation of football fans? The NFL partnered with Nickelodeon and ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

Roblox CEO David Baszucki has responded to accusations that the gaming platform is being used by predators to contact young ...

YouTuber “Schlep" built a huge following tracking down alleged child predators on Roblox before being kicked off. The ...