Advertising holding company WPP has announced a new partnership with Roblox, the online gaming platform that in recent years has become a major destination for brands looking to connect with a younger ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with ...