Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs.

Eligible creators can bundle digital items with physical purchases, according to Roblox’s announcement, and it opens up more avenues for creators to generate revenue in-game.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

Roblox's "Grow A Garden" game is breaking popularity records. A 16-year-old created it. How did it blow up? I tried it myself.

Roblox farming simulator Grow a Garden is eclipsing active player numbers achieved by some of the most popular games on across PC, mobile, and console – so what exactly is it?

Forsaken is a long-running, highly acclaimed survival experience on the Roblox platform that draws a lot of inspiration from games like Dead By Daylight and such. In the game, you play as a ...