One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...

Roblox has slowly (but steadily) cemented itself as one of gaming's giants, even beating Steam for concurrent users back in ...

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...

Analyst predicts Roblox's Q4 success despite Fortnite challenge; sets bullish price target. Roblox positioned for long-term growth, analyst forecasts strong Q4 performance. Memorial Day Special: ...

A year and change after entering the discourse, the metaverse seems like a must-have for brands angling to reach Gen Z. Standing out from the pack is hard in the rush of new entrants, meaning ...

Gen Z consumers spend twice as much time socially interacting in the metaverse than they do in real life, according to new research conducted by Vice Media Group and Publicis Groupe's Razorfish agency ...

A reader argues that declining sales for consoles is because children are no longer interested and instead distracted by Minecraft, Fortnite, and Roblox. Everybody’s been talking about how the games ...

Executives see popular gaming platforms as "a new community channel that needs to be nurtured" to reach younger listeners. By Elias Leight At the end of 2023, the gaming platform Roblox announced that ...

RIP metaverse? Not so fast. Game Changer’s Tomasz Przeździecki has the revival stats – and a few hard truths for marketers ...

Panda Express, the largest family-owned and operated Asian dining concept in the U.S., has launched a bold cross-platform campaign that brings the ‘swicy’- sweet and spicy- sizzle of Hot Orange ...

The lawsuit claims the video games Roblox, Fortnite and Minecraft have addictive features without proper safeguards.