Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox, the ...

Forever 21 is entering the metaverse. The fast fashion retailer launched an exclusive partnership with Virtual Brand Group, a metaverse creation company, that allows users to buy and sell Forever 21 ...

Count Forever 21 as the next fashion brand to jump into the metaverse. “We will come out of our beta launch and into our holiday/winter event,” said Katrina Glusac, chief merchandising officer at ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. Virtual Brand Group, a metaverse creation ...

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Forever 21, the retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the Forever 21 Shop ...

Anyone can stick “forever” on a piece of clothing. The avatar does look cool, though. Image: Forever 21 / VBG Start Slideshow I’ve been hearing about how metaverse fashion is the future for a long ...

“Feels more akin to a chore than a game,” complains one. Teens who have played the game, however, don’t have great things to say about it. Roblox users aren’t having it— Jack Beardslee, a 17-year-old ...

If you’re still skeptical about the metaverse, you certainly aren’t alone. According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested or excited ...