Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

For Elf’s 20th anniversary, a whole bunch of Elf stuff is happening, including a Roblox experience from director Jon Favreau’s creative studio.

Roblox Corporation collaborated with the film-maker to create an in-game parallel to the central plot of the movie: Players in “Roblox” were asked to find three hidden keys across different ...