This sounds so wholesome! The new Roblox experience, called Elf: North Pole Workshop, allows players to work together as elves in Santa's factory.

Warner Bros. marks 20 years of ‘Elf’ with Roblox experience The experience, made with Fairview Portals and Supersocial, will feature several nods to the iconic holiday film over the coming months.

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.