A Tumblr post that said, 'This is So Sad Alexa Play Despacito' has turned into a popular internet meme. People are using it to lighten up a sad event.

A quick search of pithy sites like Twitter and Tumblr finds tons of mentions of “this is so sad Alexa play Despacito,” often inserted into pop culture properties like Marvel movies or anime or ...

It’s pretty clear that E3 breathed new life into “Despacito 2,” and it’s no surprise that a meme based on fabricating release hype found a home amongst an event characterized release buzz.