Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

Roblox has become essential for building cultural relevance, especially in the lead-up to major theatrical releases," Ricardo Briceno, the chief business officer at Gamefam, told THR.

Sony Pictures is using Roblox to help introduce Karate Kid: Legends to today’s younger audience. The original Karate Kid came out in 1984, and many of its fans are now adults. But with a new movie ...