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Head down to your local high street, and you might trawl a few shops in search of a new outfit. In popular online game Roblox, you can do the same thing for your avatar by heading to in-game shop the ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...