The limited-time event, which is being called “Ingredient Quest,” was designed by Chipotle to “educate its Gen Z fans on the brand’s 53 real ingredients while giving them the opportunity to claim free ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Chipotle Mexican Grill today (Feb. 26) premiered a ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...