Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

There are also deals leading up to Burrito Day: A Burrito and Drink for $6 today, April 5, and on Wednesday, April 6, a free burrito coupon with the purchase of a $20 gift card.

Chipotle Burrito Builder, launching on National Burrito Day, April 7, is a new simulation experience that will challenge Roblox players to roll burritos in the metaverse to earn Burrito Bucks, the ...

Chipotle Mexican Grill Inc. announced Tuesday that it will launch a game in Roblox on April 7, coinciding with National Burrito Day.