Interestingly, Bloxy Cola is adored by the Roblox community. Bloxy Cola, when equipped in-game, can be consumed by players' characters who will then make a slurping sound, followed by a belch.

More than just a presentation, the 7th Annual Bloxy Awards took advantage of the interactive nature of the virtual world to, well, make the event highly interactive.

Roblox's eight annual Bloxy Awards will take place inside the platform with a musical performance by Royal Blood.