Walmart is launching interactive content, games and competitions on Roblox, bringing its shopping ‘isles’ to life digitally.

The retailer will continue to bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wish lists.

The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping.

Walmart Discovered experience in Roblox lets you make real-life purchases while playing the game and here’s how it works.

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from ...

Walmart has developed two metaverse experiences on Roblox servers as a form of outreach to younger audiences and increasingly online customer demographics.

Walmart möchte einen Onlineshop für den Kauf und Verkauf von digitalen Waren im Metaverse erschaffen. Auf die zuvor kommunizierten Pläne folgen jetzt erste Taten.

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

The commerce integration is powered by Walmart’s APIs, the same technology allowing for real-world commerce within Walmart’s own Roblox experience, Walmart Discovered.

Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception ...

When I entered Walmart's metaverse world in Roblox, I spawned next to the world's central hub, which included a store with virtual clothes and accessories.

Finance Walmart Dives Into Metaverse With Launches in Roblox The retail giant filed for trademarks earlier this year that may have hinted at its intent to sell goods in the metaverse.