Step this way to the metaverse. Roblox has a virtual concert coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept. 25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell ...

Roblox has teamed up with music artist Ava Max to host a record launch party on the platform. The singer will be the first artist to use Roblox's new Party Place.

The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

The Ava Max Heaven & Hell Launch Party was another virtual concert event on Roblox. Ava Max, the pop artist, also sponsored the concert to promote her debut album Heaven & Hell.

Ava Max is holding an album launch party in an unexpected place: the virtual realm of Roblox. The pop star will be part of what’s described as “a first-of-its-kind immersive album launch party ...

With artists like Ava Max jumping on board, Roblox is trying to turn into a major virtual music venue, competing with the likes of Fortnite, TikTok, and Minecraft.

Ava Labs President John Wu joins Yahoo Finance Live to discuss Roblox earnings, daily active users, immersion in the metaverse, users participating in building games, and blockchain as a service.