Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...

The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

It’s no secret that Facebook is losing millennial users in droves; and to gen Zers, the social network is something of a fossil. Young consumers are increasingly flocking to – and defining themselves ...