Infection Gunfight is part of the Roblox The Hunt Mega Edition event. It's one of the experiences where you can obtain a token and surpass others on the leaderboard.

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

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