RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Gaming platform Roblox announced a goal Wednesday to expand its new age estimation technology to all of its users by the end ...

Roblox has also formed partnerships with data measurement firms such as Cint, DoubleVerify (NYSE: DV), and Nielsen to assist brands in tracking the performance of their campaigns. The company revealed ...

Roblox has launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O) to help boost the growth of its nascent ad business. Gamers can ...