Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox, the popular gaming platform geared toward preteens, has made substantial updates to its safety policy in the last year following accusations of ...

Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Everyone loves building structures but Roblox is capitalizing on people who love to build games. Its online gaming network already has already grown into the millions of players.