“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Programme , created to expand brand innovation and enable a self -serve, global advertising ecosystem on its ...

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available today ...

This week, the platform announced a new partnership with Google that brings its immersive ad inventory – think virtual billboards and rewarded video units – into Google's ad buying ecosystem. In short ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA) issued ...