Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

What are the Roblox the Hatch rewards? If you're up for cracking eggs all summer long, this is the officially sanctioned block-based event for you. Split across multiple biomes, hundreds of games, and ...

While a parent’s actual credit card may be linked, within the world of the game, kids spend only fictional currencies — like V-Bucks in “Fortnite,” or Robux in Roblox.