Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

In just under two months, a Roblox user-created game called Grow a Garden has become a massive hit.

In Dress to Impress, a game on the Roblox platform, users design outfits and then compete on the catwalk.

As gaming hits draw tens of millions of simultaneous players, Roblox engineers make sure the internet’s youth never deal with buffering.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.