Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.

Performance Tuning and Query Optimization for Big Data Management The substantial increase of real-life applications creates a large scale of ever-increasing raw heterogeneous data nowadays, ...

On Thursday the 2nd of December 2021, M.Sc. Yuxing Chen will defend his doctoral thesis on Performance Tuning and Query Optimization for Big Data Management. The thesis is related to research done in ...

Joey on SQL Server Deep Dive into SQL Server 2022's Query Performance Features, Part 2: PSP Optimization Reduce workload times with this handy feature that can benefit every database pro. By Joey ...