Profit maximization seeks to find new methods to increase net revenue for a business, often without relying on increased demand or changing sales prices – although these are also viable strategies. As ...
Maximizing corporate profit, as an idea, seems straightforward, simple and obvious. In terms of basic managerial policy, however, it's anything but. Maximizing corporate profits, at first blush, seems ...
An Excel workbook called ProfitMax.xls provides a simple example of how to use Solver and the Comparative Statics Wizard. The Comparative Statics Wizard is an Excel add-in that walks the user through ...
An important component of marketing strategy is to "position" a product in perceptual space. But to realize a perceptual position we must model the link from physical characteristics to perceptual ...
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