Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

For more than 25 years I’ve worked in the after-sales domain. I hardly ever came across the words 'digital thread'. That changed when PTC acquired ServiceMax a couple of months ago. I wish I had come ...

What exactly is people-centered design? Harvard Business School defines the concept as a “problem-solving technique that puts real people at the center of the development process.” This can help us ...

Gaurav Kumar is the founder and CEO of Beyond Codes, Inc. and the author of the book Sales Lessons From Golf. In my experience as a sales expert, I have learned that not all sales strategies are the ...

New research into the use and effectiveness of service design within UK organisations suggests service design is poorly understood, with 38% of respondents saying they did not know what it is. The ...

Grounded in the principles of universal design, human factors explorations advance prototype research to create healing types of architecture and interior environments while enacting global citizenry ...