Amazon’s hybrid model of being a retailer and a marketplace may have served its customers well. But the dual role has rattled third-party sellers on its platform and drawn antitrust scrutiny in the ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon has started reducing the number of items it sells under its own brands like Amazon Basics amid weak sales, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

For years analysts have expected Amazon apparel sales to bypass market leaders like Macy's and Walmart at some point. In September, that seemed imminent when Wells Fargo predicted the e-commerce giant ...

SEATTLE, October 01, 2025--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

Private label grocery items and certain private label baby products were among the best own-brand performers on Amazon this year, according to a new report from e-commerce analytics firm One Click ...

Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...