Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.

It's Pride Month, and for a couple of key Roblox developers, they decided to show off the true history of the modern movement.

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with Marketing Dive. The space now features ...

Hair brand Got2be and Jung von Matt Nerd have created a campaign centred on Roblox games to celebrate Pride month. “CSD obby by Got2be” features two games based on the history of the LGBTQ+ movement ...

Got2be and Jung von Matt Nerd create Roblox games to celebrate Pride month Activation features two games based on the history of the LGBTQ+ movement.