Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

Today, organisations across sectors deal with vast quantities of data, ranging from customers’ personal details, browsing habits, and purchasing histories. By leveraging analytics, businesses are able ...

The primary goal of evaluating outbreak detection methods is to make inferences about their effectiveness. An unbiased assessment of performance is critical for identifying the most appropriate ...

The Financial Conduct Authority is proposing to change the regulatory framework for self-invested personal pensions and take a more “prescriptive” approach. In a discussion paper published yesterday ...

Data science holds huge potential in healthcare, but many executives are unaware of the technology’s many capabilities and applications. There are four main analytics-based approaches in data science ...

A colleague recently asked: “Which is correct – shares in the corporation or shares of the corporation?” There are two approaches to answering the question – prescriptive and descriptive. The ...