Ever wondered how some managers seem to have a sixth sense for spotting trends and making data-driven decisions? What if you could unlock that same ability with just a few clicks in Excel? Excel Pivot ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

Have you ever spent hours wrestling with Excel formulas, only to end up with a tangled web of cells that’s nearly impossible to decipher? For many, this is the reality of data analysis: a painstaking ...