Paris Hilton's 11:11 Media is launching a metaverse experience with the debut of Slivingland in Roblox.

World Games: Paris is a title that lets you relive the events of the 2024 Olympics in a classic Roblox style.

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

The U.S. Olympic & Paralympic Committee (USOPC) and NBCUniversal have partnered up to invite supporters of Team USA to come together in a n immersive world that it has built on Roblox .

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...