Parallel Power This points to one of the simplest and easiest tricks to help you say things with more impact: Recast the flow of your words into repeating patterns. Create a prime and a follow-up (or ...

Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

Good news, kind of. I discovered a new sentence structure I hate. It’s a pattern I see often but only recently, while editing an article, realized it belongs in my writing hall of shame. Why would I ...

Faulty parallels come up in my editing work all the time, but I have yet to see a better example than a line from the movie “Rain Man.” In the 1988 film, Raymond, an autistic savant played by Dustin ...