Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

A new Roblox initiative will allow some creators to get paid for fan games based on Like a Dragon, Stranger Things, and more popular IPs.

Both platforms aim to maximize users' time spent on them by paying creators to make original content. Epic paid $352 million to Fortnite creators in 2024, up 11 percent year-over-year.