Search Engine Land

Google rolls out simplified Enhanced Conversions setup in Tag Manager

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...
Search Engine Land

Google to change how Tag Manager works with Google Ads in April

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. Google announced plans to update how Google Tag Manager (GTM ...