Both Roblox and battle royale video game Fortnite have dabbled with the metaverse in various ways. In July, Roblox announced a partnership with Gucci where players can outfit their avatars with ...

In May 2021, Roblox unveiled a collaboration with Gucci. The Gucci Garden was a place where Roblox users experienced the creative vision of Gucci’s Creative Director, Alessandro Michele.

Fashion brands like Ralph Lauren are racing to set up shop in the metaverse. The storied American brand recently began selling digital clothing on online platform Roblox.