Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for CryptoKicks could be a very profitable sales opportunity no one is talking about.

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

LeBron James joined Nike's metaverse efforts this week, making a virtual appearance in Nikeland, the company's digital space in the immersive video game Roblox.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.