The Drum

21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right

Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon ...
The Drum

21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...