Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

Roblox is known as a means to create all kinds of games, but this new official one made by the developers allows players to visit Barbieland.

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...