Roblox and Minecraft are both immensely popular sandbox games played and appreciated by gamers all over the world. Both have almost the same blocky graphics and an identical playerbase.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Bigger than Minecraft, gunning for YouTube: Roblox's ambitions Marketing VP Tami Bhaumik discusses the user-generated games platform's success, and how it plans to continue growing ...