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It seems Roblox's immersive advertising rollout is only the start of a bigger trend, as Microsoft and Sony are strategising how to incorporate advertising into their free-to-play games as well.

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Roblox is getting cross-platform play between the Xbox One, the PC, and smartphones, starting later this week.

Now Roblox has also showered attendees at its annual developer conference this past weekend with free Quest Pros.

Microsoft's marketing chief of Xbox is leaving the company to join gaming platform Roblox as their chief marketing officer as part of a broader marketing shakeup in the console maker, according to ...