Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.

Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here's what you should know.

Setting Up Conversion Tracking Google Ads Google Ads has the advantage of working very simply with Google Analytics 4 (GA4), a free platform that can be easily linked to the vast majority of websites.

Without it, tracking conversions or creating remarketing lists is impossible. It should be placed in the header of every webpage, preferably using Google Tag Manager for simplified management.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

Experience with GA4 (Google Analytics 4) and Google Tag Manager (GTM) for setting up and troubleshooting conversion tracking. Ability to audit and maintain account cleanliness, ensuring proper ...