Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you think. If you want to breeze through data ...

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users ...

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...