Business as usual approach sabotages marketing functions. The quest for customer engagement has left marketers with mountains of data, bloated martech stacks and distraught customers. With trust, ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...

While it’s fair to say there’s no blueprint for the ideal team, are there certain functions that should always sit within marketing? There are some things only marketing can own, argues Rachel Exton, ...

Eurostar is to combine sales and marketing functions under a new director. Emma Harris is promoted to sales and marketing director from Monday (November 17). She joined the company’s business sales ...

LONDON — Imagination Technologies has separated the sales and marketing functions at its IP licensing and semiconductor products groups. As part of the reorganization, it has brought in Tony ...

LinkedIn will lay off 716 employees worldwide and discontinue its China jobs app as part of its recent workforce reduction. Jobs in product, engineering, corporate, sales and marketing in China would ...

IRVINE, Calif.--(BUSINESS WIRE)--Prodoscore, a leader in employee visibility and productivity software, today announced two executive hires. Nadine M. Sarraf joins as Chief Marketing Officer, and Tom ...