Replicating the store experience in the metaverse gives Home Depot an opportunity to introduce the brand to the young gamers active on Roblox.

Building on the internet’s love for the Swedish furniture store, Ikea is looking to hire workers for its forthcoming Roblox virtual outpost online. It pays real money, not Robux—as long as you ...

Roblox ’s VP of marketing told AListDaily in 2018, “From the very beginning, it was about having kids develop games for other kids.” DevEx’s terms require users to be 13 or over.

Roblox itself takes a 30 per cent cut of all transactions on its store, meaning that big-ticket items being sold between players can earn Roblox far more than it was initially selling the item for.