Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.

Microsoft is pulling the plug on Bing Search API services later this year, and is pushing customers to use AI instead.

Has the simple search become less useful in a world of low-information, SEO-optimised sites, and often faulty AI summaries? Are there better ways to navigate the web?

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google's statement that doing ...