Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form ...

The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

Cybercriminals are increasingly targeting public and internal web applications. Today, nearly half of all data breaches are caused by attacks targeting web application vulnerabilities. To protect your ...

Market is projected to grow from US$ 1.02 billion in 2024 to US$ 13 billion by 2033, with a CAGR of 32.66%. Key growth ...