Mariah Carey Comes To Roblox With “Mariah Carey’s Winter Wonderland” in Livetopia, Bringing the Queen of Christmas To The Virtual Stage.

Mariah Carey has officially entered the Roblox universe for the holidays. Yesterday (December 1), the pop superstar kicked off her month-long reign over the popular gaming platform that will ...

Livetopia is one of the most engrossing roleplaying games on the Roblox platform. Players can build entire lives for themselves in Livetopia, with the ability to build houses, have a job, and ...

American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered ...

In January, the retailer added a director of metaverse marketing to its in-house team that strategizes the brand’s metaverse presence. The company this spring joined Roblox’s Livetopia world and ...