In this module, we will introduce generalized linear models (GLMs) through the study of binomial data. In particular, we will motivate the need for GLMs; introduce the binomial regression model, ...
Linear models, generalized linear models, and nonlinear models are examples of parametric regression models because we know the function that describes the relationship between the response and ...
Citations: Blattberg, Robert. 1981. An Assessment of the Contribution of Log Linear Models to Marketing Research. Journal of Marketing. (2)89-97.
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