Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to ...
New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% ...
Advertising spending on linear television fell 7% in the fourth quarter from the prior year, according to ad intelligence company Guideline. Guideline, which acquired Standard Media Index in 2022, ...
Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to ...
Industry Leading Technology Enables Distributors to Efficiently Allocate Addressable TV Inventory to Optimize Ad Spend and Provide a Better Experience for Advertisers, While Balancing Traditional ...
Ad spending on linear TV was down 7% in February, according to Guideline, owner of media tracking and analytics service Standard Media Index. The February decline dropped spending on linear TV to its ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. BlackArrow, a provider of advertising systems for television platforms, has announced new ...
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