New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% ...
Advertising spending on linear television fell 7% in the fourth quarter from the prior year, according to ad intelligence company Guideline. Guideline, which acquired Standard Media Index in 2022, ...
DatafuelX said it launched two new products — DemoPlus and DemoData Insights — designed to provide better forecasting of campaign advanced demographics for the linear advertising market. DemoPlus, a ...
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