To start, the company is adding seven new templates to Lens Studio, which allow people to create 2D and 3D augmented reality selfie lenses.

Snap has launched a stand-alone Lens Studio iOS app and web tool, the company announced on Wednesday. The new tools are designed to make it easier for anyone to create AR Lenses through text ...

Snap is announcing a new update to Lens Studio, Snap’s free desktop app that makes it possible for anyone to build AR for Snapchat. New features include six new templates, fourteen new ...

Update October 22nd, 1:27pm: Clarified that the new tools are being added to snaps Lens Studio, and that the screaming cowboy lens is a user created option.